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Ninety pct of DVR users skip TV ads - new study

By Adam Pasick
Tue Jul 12,11:23 AM ET

TV advertisers are facing a potential disaster as more consumers buy digital video recorders (DVRs), according to a new study, since about 90 percent of current users fast-forward through ads.

The trends are even more foreboding among the 18 to 34-year-old demographic most coveted by marketers, with 97 percent saying they skip ads all or almost all of the time.

"This has always been advertisers' biggest fear," said Sarah Wade, a London-based account manager for the French market research firm Ipsos, which carried out a survey of 4,000 British TV households.

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Transphobic reporting from Rolling Stone?

The Mystery of Larry Wachowskiby PETER WILKINSON for ROLLING STONE

Overall the piece reads like a well informed look at a famous transsexual. It's not.

J. Michael Bailey, a professor of psychology at Northwestern University and the author of The Man Who Would Be Queen: The Science of Gender-Bending and Transsexualism, is a vocal proponent of the science behind autogynephilia, and although he declined to comment about Larry Wachowski, he did describe typical autogynephilic behaviors. "Autogynephiles frequently mention having a longing to be a girl that begins in childhood," says Bailey. "But the first outward manifestation of it usually crops up in early adolescence, when they discover that it turns them on to wear women's clothing. What you do not see, despite frequent claims to the contrary, is evidence that these folks were notably feminine in childhood." - The Mystery of Larry Wachowski

Wikipedia's entry on J. Michael Bailey:
Northwestern University ope…