Now you know why there's no LOTR like campaign for Narnia!
November 28, 2005 -- DISNEY hired the Christian marketing firm credited with getting churchgoers to see "The Passion of The Christ" to help give its big Christmas movie, "The Chronicles of Narnia," a biblical box-office boost. Motive Entertainment has organized screenings at 150 churches across the country, and this week showed a clip from the film at the Beth Evangelical Free Church on Staten Island. Church groups are also being encouraged to include "Narnia" in their sermons, thanks to guides that can be downloaded from a special Web site called narniaresources.com. Dennis Rice, Disney VP for publicity, told PAGE SIX: "100 million copies of this book have been sold since 1950, and there are lots of different reasons people connect to the movie, and certainly its spiritual message is one of them. We have reached out to those people."
Why not reach out to the Sci-Fi phreaks too!