MIT AdBlog: Burger King, Pro Choice

Burger King's Wheel Solves Paradox of Choice

Burger King came up with an interesting solution to the paradox of choice (see a great book) where an increase in number of options beyond a certain point leads to decreasing sales because of the difficulty consumers have in reaching a decision. To their confused patrons, the King suggests they spin a wheel and leave the lunch to chance.
-- via advertka

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