Basically Google's carbon footprint was so massive, they weren't meeting the mission statement, "do no evil". That'd be my take on it. Google understands as I do, the potenial benefits to the world because of their practical, pragmatic approach to creating real success from irrational dreams. Good to see. I'll keep watching, but so far ultimate power has not led to ultimate corruption, and I wish them much luck in their quest to open up the 700 band. Different kind of line to god, to goddess, to it, to nothing, to something. Let's all take a silent moment, a few seconds, to hope. In a conference call Tuesday with reporters, Sergey Brin , Google’s other founder and president of technology, said the effort was motivated in part by the company’s frustrating search for clean, cheap energy alternatives. “It’s very hard to find options that aren’t coal-based or other dirty technologies,” he said. “We don’t feel good about being in that situation as a company.